Tuesday 14 June, Sydney, Australia – Reckitt, maker of Dettol, appointed as the official hygiene partner of the Queen’s Platinum Jubilee Pageant last month, has lifted the lid on the scale of its hygiene program at the event as the celebrations come to a close.

The strategic partnership saw Dettol Pro Solutions distribute more than 10,000 bottles of hand sanitiser and install over 100 hand sanitiser dispensers. Dettol Pro Solutions, now offering the same Dettol products for your business, also provided hygiene kits for all volunteers, staff and attendees across the celebration weekend.

An estimated number of 150,000 people attended the Pageant during the once-in-a-lifetime event.

Rosanna Machado, CEO of the Platinum Jubilee Pageant, reflects on what other event organisers can learn from the historic event and how similar celebrations can keep hygiene front of mind when bringing millions of people together.

“It’s fantastic to see people come together; friends, family and neighbours reunited, to witness this historic royal moment. After two years of the pandemic, many people are still hesitant about large gatherings and we wanted to bring attendees and visitors peace of mind – enabling them to focus on having fun and enjoying the weekend.

“We believe that the partnership with Dettol Pro Solutions has been key to that. We knew that consumers would recognise and be reassured by the presence of the Dettol brand. The support from the Dettol Pro Solutions team – from thought-through hand sanitiser for public spaces and food and beverage locations, staff masks and hygiene kits to staff cleaning and training – has been tremendous.”

A number of germs can be spread from one person to another by contaminated hands, so maintaining a high standard of hand hygiene can help prevent the spread of germs[1]. According to Reckitt research from June 2021, 56 per cent of Australians said that they washed or sanitised their hands more frequently compared to the year prior[2].

The latest research from Reckitt shows that 74% of Australian consumers are still concerned about germs[3], yet 68% of Australians are more likely to be confident in the level of hygiene of a business if they use Dettol, which increases to 81% amongst those who are ‘hygiene driven’[4]. Over four days of celebrations welcoming hundreds of thousands of people, Dettol’s trusted products has helped to bring everyone together in harmony and happiness.

Jonathan Weiss, commercial director at Reckitt’s Pro Solutions said: 

“We’re delighted to have been the Official Hygiene Partner for the Platinum Jubilee Pageant and provide our expertise at this historic event. Active communication is key to building confidence and reassuring thousands of attendees, so we’ve aimed to create an experience that maximises the perception of care, to inspire behaviour change when it comes to practising good hygiene.

“Overall heightened awareness of hand hygiene among staff and customers is something businesses should look to not just sustain, but actively encourage. We believe that simplicity is key when it comes to following good hygiene practices. Making antibacterial products easily available to visitors or providing training for staff and volunteers has proven to be simple and effective to help us achieve that.”

Dettol’s strategic partnership with the Platinum Jubilee Pageant follows the successful appointment of Dettol Pro Solutions as the official hygiene partner of COP26, the UN’s global climate change conference that played host to more than 25,000 delegates, and Expo 2020 Dubai. Dettol Pro Solutions is also set to provide hygiene protocol guidance to the Birmingham 2022 Commonwealth Games for athletes, spectators, and officials over the 12-day event across 15 competition venues.

For all PR-related inquiries including requests for interview, images and partner case studies, please contact:

Isabel Thomson-Officer

isabel@manifest.group | dettolau@manifest.group

+61 450 620 475

About Reckitt:

Reckitt* is driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone. Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. Twenty million Reckitt products a day are bought by consumers globally.

Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

*Reckitt is the trading name of the Reckitt Benckiser group of companies

ABOUT DETTOL PRO SOLUTIONS

Reckitt’s Dettol Pro Solutions harnesses the power of the same trusted Dettol products to help protect businesses and public spaces from the spread of germs. In today’s world, consumers have increased hygiene expectations which makes germ-protection more critical than ever. The comprehensive approach from Dettol Pro Solutions incorporates protocols and training, Dettol and Dettol branded marketing materials and signage. Dettol Pro Solutions empowers businesses to demonstrate to their staff and customers a commitment to providing a trusted standard for protection.