25 May, 2022 | Sydney, Australia: Reckitt has been appointed as an Official Partner of the Birmingham 2022 Commonwealth Games, with its market-leading Dettol brand serving as the Official Hygiene Partner, and its Durex brand serving as the Official Intimate Wellness Provider for the event. In May 2021, Reckitt research conducted overseas demonstrates that 76% of people across the globe were concerned about venturing into crowded places[1]. A year on, this partnership comes at an important time as many countries sporting stadiums and events begin to return to 100% capacity, including in Australia[2].

The Birmingham 2022 Commonwealth Games, set to run from 28 July to 8 August, is a multi-sport event and will mark Australia’s 22nd appearance, having competed at every Games since their inception in 1930. The event aims to unite Commonwealth countries, such as Australia, through a celebration of sport and human performance.

Dettol Pro Solutions, Dettol’s business-to-business offering, will support athletes and spectators over the 12-day event, bringing hand sanitiser dispensers, disinfectant products, and educational hygiene messages to the 15 competition venues across the UK, as well as Dettol hygiene kits for all athletes and volunteers in attendance.

Ian Reid, CEO at Birmingham 2022 said: “It’s more important than ever before to ensure that Birmingham 2022 has all the necessary measures in place to help protect all participants and supporters. This new partnership with Reckitt will give us added reassurance as we look ahead to the Games in a few months’ time. Alongside working with health experts and authorities to ensure we can assist in helping protect people from the spread of germs at the Games, we look forward to working with a major hygiene brand like Dettol who is committed to developing world leading practices.”

This partnership follows the launch of the Dettol Pro Solutions programme in 2021, which is also set to support the Queen’s Platinum Jubilee Pageant in June. Dettol was also the hygiene partner at COP26, the UN’s global climate change conference in 2021, which played host to more than 25,000 delegates. Building on this, the Birmingham 2022 Commonwealth Games celebrates human achievement, perseverance and dedication, attributes that Reckitt champions in its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

As part of its science-led approach, Reckitt and Dettol Pro Solutions will provide hygiene protocol guidance to the Birmingham 2022 Commonwealth Games for athletes, spectators and officials. Dettol Pro Solutions’ offering uses science-backed measures to enhance hygiene standards and help reduce the spread of germs.

Dettol Pro Solutions has already delivered successful programmes for iconic organisations including Cricket Australia, the MCG, Uber, Accor, the Sydney Opera House, as well as shopping centres operated by Australian property group Mirvac, where Dettol germ protection products and hygiene education signage have been installed to help stop the spread of germs.

Jonathan Weiss, Commercial Director of Reckitt’s Pro Solutions said: “Dettol Pro Solutions is helping to elevate consumer confidence with our enhanced hygiene measures. So much has changed since the last Commonwealth Games in 2018, and hygiene standards have become one of the most important requirements. We’re committed to supporting Birmingham 2022 with a gold medal standard of hygiene across the facilities and are proud to play a part in reassuring thousands of people to come together and enjoy live events in a hygienic environment.”

In addition, Reckitt’s brand Durex will be the Official Intimate Wellness Provider, working with Birmingham 2022 to make 100,000 Durex condoms and educational materials available in Athletes’ Villages and medical facilities during the Games.

Katie Sadleir, Chief Executive Officer of the Commonwealth Games Federation, said: “We are proud to welcome Reckitt to the team. As the Official Hygiene Partner, Dettol’s industry leading knowledge and expertise will help us deliver a successful competition for athletes, officials and fans.”

Australians can watch the Birmingham 2022 Commonwealth Games on Channel 7. For more information on Dettol Pro Solutions and to enquire about joining the programme, head to Bunzl.

For all Dettol Pro Solutions PR-related inquiries including requests for interview and images, please contact:

Isabel Thomson-Officer

T. +61 450 620 475

E. isabel@manifest.group

ABOUT RECKITT

Reckitt* is driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone. Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. Twenty million Reckitt products a day are bought by consumers globally.

Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide. For more information visit www.reckitt.com.

*Reckitt is the trading name of the Reckitt Benckiser group of companies

ABOUT DETTOL® PRO SOLUTIONS

Reckitt’s Dettol Pro Solutions harnesses the power of the same trusted Dettol products to help protect businesses and public spaces from the spread of germs. In today’s world, consumers have increased hygiene expectations which makes germ-protection more critical than ever. The comprehensive approach from Dettol Pro Solutions incorporates protocols and training, Dettol and Dettol branded marketing materials and signage. Dettol Pro Solutions empowers businesses to demonstrate to their staff and customers a commitment to providing a trusted standard for protection.

ABOUT BIRMINGHAM 2022 COMMONWEALTH GAMES

The Birmingham 2022 Commonwealth Games, which will be held from 28 July until 8 August 2022, will be a once in a lifetime opportunity to put the city, region and its people on the global stage.

The Games is already proving to be a catalyst for transformation across the West Midlands, attracting new investment and funding, creating jobs and apprenticeships for local people and new opportunities for local businesses, as well as accelerating projects that will ensure the region is ready to host a fantastic sports and cultural celebration.

Birmingham 2022 will be the Games for everyone, bringing people together from across the city and the region, to provide a warm welcome to millions of visitors during the summer of 2022.

Find out more at www.birmingham2022.com